LOGO DESIGN AND ITS RELEVANCE
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A Logo can be defined as a visual representation of an organization or a company and what kind of service it renders. For instance, Facebook has a logo which is a blue background with a white f which can easily be identified by every individual and sticks quickly to memory.
So, the logo of a company is something special and unique which enables potential clients and existing customer to determine what sort of business a company does. They are a basic aspect of a company and every organization or business concern is expected to own one.
Any logo if well designed can make a company attract more customers, meanwhile potential customers will be driven away by a badly designed logo. The reason is that during the printing of business cards, flyers, brochures, and other marketing materials of hard copy, the logo is going to be printed on them. Therefore, logos are used as a visual representation of a company’s overall identity.
In the corporate world, Logos can be found in every place. You can find them in stationeries, household appliances, on the packets of snacks and edible meals etc. These are some of the reasons why they are very important.
As customers gain more knowledge and trust with a particular brand of product, there is a likelihood of them to respond to their emotional attraction to a logo which could lead to more deals or a more meticulous view of the interior of the product. In the same vein if you have a well-designed logo, it represents a degree of professional skill and ability that could be helpful in attracting potential clients to a brand instead of a competitor that does not have a logo or a competitor that has a low quality logo.
Small organizations frequently utilize logos of low quality and they emphasize more on their size and using clip arts for their design. It is therefore advisable that companies redesign their logos to be used for purposes like complimentary cards and letter heads. A logo has to be suitable for a company and should not only be visually appealing.
Professional logos should be grand and attractive to potential clients. They are lots of decisions to be made regarding visual components, typography, and shading. Every logo must be a visual representation and should be designed in a way that will give a feeling of importance for an organization. For example, a company that manufactures vehicles should not have a ship in their logo as it will give a wrong impression to customers since the logo will not align with the type of business or company.
A logo gives an idea of the status and quality of a company. By adding the logo to an advertisement is just enough to help a customer make a decision about the company. Hence, it is important that you have a quality and professional logo that will represent your company well.
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